Comparative analytics helps you compare segments of your customer base to identify distinctions that help you sharpen marketing strategy. But getting to these insights can be a challenge. In this playbook, we will outline strategies to quickly & easily compare customer segments and identify your top customers. We’ll provide examples of how to use this data to fine tune marketing efforts and gain more high LTV customers.
Using comparative analytics to identify high-value customer segments
Leveraging machine learning to identify key customer traits for personalization
Evaluating customer traits, and product & channel preferences
Aligning marketing programs to grow high-value customer segments