Built for the e-commerce Health & Beauty industry, this playbook will walk you through expert tips on how to take action on your analytics to maximize profitability. We’ll look at the top questions our health & beauty clients are asking, and apply a “learn, act, measure” framework designed to help you drive growth for your business.
- Which products in my portfolio are attracting different demographic groups?
- Is my latest product offering driving net new sales or cannibalizing my current business?
- What percentage of total sales does subscription drive?
- How does my site promote subscription signup, and what is the success rate of converting new customers to subscriptions?
- How valuable is a subscriber vs. an average customer?
- What products are customers buying within the same cart?