The E-commerce Playbook: Predictive Analytics & SMS

Built for e-commerce brands, this playbook will show you ways to use predictive analytics capabilities and SMS to maximize profitability. Using Decile’s “learn, act, measure” framework, we explore propensity to purchase and lifecycle reports, and review effective segmentation strategies for SMS.

What’s Inside

  • Leveraging propensity to purchase to give a nudge to customers who are most likely to convert.

  • Identifying the lifecycle distributions (Just Purchased, Active, At-Risk, Lapsed) that make up your business.

  • Segmenting SMS & ESP campaigns to drive revenue.

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