Customer acquisition cost (CAC) is notoriously difficult to calculate. Some understate CAC value, some over-estimate, and some should be used primarily for benchmarking purposes. To top it off, recent privacy changes are making calculations even more difficult.
In this webinar, we’ll review:
Several CAC models, limitations of each, and how you can accurately account for new customers
How iOS 14 tracking changes are affecting your CAC calculations
Use cases – how real companies are using these models.
Walk away with a better understanding of what CAC model is right for your business, and how to navigate iOS 14 updates when it comes to customer acquisition.