AsWeMove Increases Revenue by 178% in 4 Months
AsWeMove® is an innovator of men's underwear, with a focus on design, comfort, quality, and technology. Years of research and testing goes into every detail, from the finest resilient threads to the most durable and dependable fabrics. Masterfully designed for the modern performer, garments are aerated, featherlight and seamless. Learn more at aswemove.com.
Goals
- Increase website visitors
- Convert those visitors to customers
- Retain those customers once they are acquired
How They Used Decile
Customer Insights
Demographic and psychographic insights of customers were discovered within Decile.
Customer Lifecycles
Website visitors were categorized into customer lifecycles derived from Decile. Pop-ups were tailored to prospects, customers and repeat buyers.
Product Affinity
Decile reports were utilized for structuring campaigns to reach audiences with the right product when they were most likely to purchase. It also helped to avoid overwhelming customers with irrelevant messaging.
Campaign Assets & Optimization
Campaigns were built with personalization insights from Decile. Copy, creative, products highlighted, and promotions were all built to speak to each group in every step of the customer journey. Campaigns were optimized with A/B testing to maximize results.
The Result
178%
increase in revenue within just four months
