Decile is an ecommerce analytics platform that enhances brands’ understanding of their customers using enriched first-party data and predictive analytics. With a mission to help brands grow profitably, Decile provides ecommerce brands with a fuller picture of their customers to better personalize the customer journey from day one. A recipient of Digiday’s Technology Award for Best Customer Data Platform, Decile drives improved retention and customer lifetime value.
Decile is a wholly owned subsidiary of the Graham Holdings Company.
dec·ile /ˈdeˌsīl/
A decile divides a data set into ten equal parts, just as a percentile divides a data set into one hundred parts.
“The top decile of customers” = the top 10% of customers.