About Decile

The Decile Story

Decile is an ecommerce analytics platform that enhances brands’ understanding of their customers using enriched first-party data and predictive analytics. With a mission to help brands grow profitably, Decile provides ecommerce brands with a fuller picture of their customers to better personalize the customer journey from day one. A recipient of Digiday’s Technology Award for Best Customer Data Platform, Decile drives improved retention and customer lifetime value.

Decile is a wholly owned subsidiary of the Graham Holdings Company.

dec·ile    /ˈdeˌsīl/

A decile divides a data set into ten equal parts, just as a percentile divides a data set into one hundred parts.

“The top decile of customers” = the top 10% of customers.

Meet the Executive Team

Cary Lawrence

CEO

Cary Lawrence

CEO
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Spiro Roiniotis

CTO

Spiro Roiniotis

CTO
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Brian Neumann

SVP, Engineering

Brian Neumann

SVP, Engineering
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Take a Tour of Decile

Preview the platform with a look at one of Decile’s most popular tools.