Analyst-level customer intelligence in the hands of your marketing team. Surface ecommerce insights, and activate to marketing and ad platforms with one click. No analysts required. No dashboards to build. Just ask.
I want all of my Shopify friends and none of my competitors to know about Decile.Flag & Anthem
Decile is built on your actual customer transactions — not vanity metrics or platform-reported numbers. Every insight traces back to real revenue and real customer behavior.
See which customer cohorts drive the most value, how purchasing patterns shift over time, and where your highest-LTV customers actually come from.
Built on first-party transaction data, not third-party estimates.
Luma analyzes your customer data and tells you what matters — and why. Built on a proprietary e-commerce data model, it understands seasonality, cohort behavior, and repurchase patterns. Luma pairs this expertise with an understanding of your vertical, products, and customers, so your insights aren't generic, they are tailor made for your business.
Luma is your next best analyst hire.
34% of organizations cite underskilled teams as their primary barrier to analytics value. Luma eliminates that barrier.Meet Luma →
Third-party enrichment adds demographic and behavioral data to every customer profile. Know what makes your best customers different — income, interests, lifestyle, and more — and how to speak to them.
Build segments and push them to Meta, Google, Klaviyo in clicks. Find lookalikes of your highest-LTV customers based on who they actually are.
The only platform that marries your first-party customer data with third-party attributes for a full view of the customer.
Build segments from any combination of customer attributes — LTV tier, purchase behavior, enriched demographics — and push them directly to Meta, Google, Klaviyo, and more.
No CSV exports. No waiting on a data team. The same insight that tells you who your best customers are becomes the audience you target next.
Brands using Decile segments see measurably higher engagement because they're targeting customers by who they are, not just what they clicked.
AsWeMove
Ramy Brook
Bylt
Before having this tool, analysis would have taken quadruple the time. Some things would have taken exponentially longer - probably weeks. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this, and do it quickly.Lake Pajamas
Decile's persona analysis capabilities give us key business insights into our customers' behavior and interests which help support personalizing our marketing strategy.Brooklinen
We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.Caddis Eye Appliances
A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button.Arey
Decile analytics provides clear & actionable insights into customer behaviors and attributes.Spanx
I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone unanswered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. For a small team with no dedicated analysts, this has truly been a game-changer.Flag & Anthem
Decile is a customer intelligence platform built for e-commerce brands on Shopify. It combines your first-party transaction data with third-party enrichment and an AI analyst called Luma to show you which customers are worth the most and how to get more of them.
Decile is designed for mid-market e-commerce brands doing $5M–$100M+ in annual revenue, primarily on Shopify or Shopify Plus. It's built for marketing directors, heads of growth, and founders who need real customer intelligence without a data team.
Luma is Decile's AI analyst, purpose-built on a proprietary e-commerce data model. It understands seasonality, cohort behavior, and repurchase patterns — and surfaces insights proactively without you needing to know what to ask. No data team required.
Decile isn't an attribution tool or a traditional CDP. It's a customer intelligence platform that starts with your actual revenue data to show you who your best customers are, what they have in common, and how to find more of them. Unlike enterprise CDPs that cost $12K–$20K/month and take months to implement, Decile is purpose-built for mid-market e-commerce brands and gets you to first insights in days.
Days, not months. Decile integrates directly with Shopify, ingests your data, and delivers first insights quickly. There's no complex implementation or data team required.
Decile doesn't offer a free trial, but we'll walk you through the full platform with real examples from brands in your category. In 30 minutes, you'll see exactly how Decile works and what it could surface for your business — no commitment required.
30 minutes. No commitment. See how brands like yours are using Decile to grow.