CASE STUDY
Flag & Anthem Increases Revenue 59%
Goals
- Uncover customer trends
- Nurture higher LTV customer groups
The Approach
- Product Analytics - Decile’s product reports were used to identify which products to feature in acquisition campaigns, with the goal of driving higher revenue throughout Q4.
- Comparative Analytics - Within Comparative Analytics from Decile, the team uncovered product affinity trends, finding that flannels were driving long-term LTV.
- Repurchase Rates - Taking a deeper look at Decile’s product analytics, they discovered which products drove higher repurchase rates and had a shorter time frame between purchases.
- High LTV Cohorts - Using Decile, the Flag & Anthem team found that while outerwear drove higher AOV in the short-term, their more valuable cohort long-term was those purchasing flannels. This guided ad targeting, placement, and creative.
The Results
By implementing these findings into their ad strategies in early October, the Flag & Anthem team achieved:
- Increased LTV - Customers had a significantly higher lifetime value within a 30-day period
- Improved Repurchase Metrics - Repurchase rates were higher, and the time between purchases was reduced.
- Healthier Repeat Customer Revenue - Repeat customer revenue improved, specifically within the Men's Flannel Purchasers cohort.
- This all resulted in a 59% average increase in revenue by the end of Q4.
