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Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.

Decile Personas

August 27, 2026

Generating Accurate Personas from Customer Data

Discover how automated personas improve ecommerce segmentation for brands using AI and first-party data.

MCP

August 25, 2026

Top 5 Customer Analytics MCP Use Cases

Discover how to use model context protocol for ecommerce to unify data, boost marketing efficiency, and activate insights faster.

Ecommerce Retention

August 19, 2026

How to Improve Ecommerce Customer Retention Analytics

Discover how to improve ecommerce customer retention analytics with unified data, enrichment, and actionable KPIs. Start optimizing retention today!

Decile MCP

August 11, 2026

Decile Launches First Ecommerce Analytics and Activation MCP

New MCP enables marketers to analyze customer data and segment audiences from within enterprise AI platforms including Claude and ChatGPT

Hero Products

August 6, 2026

Identifying Your Hero Products & Understanding Your True Product Mix

Discover how to identify hero products in ecommerce and optimize your product mix for growth.

Data Enrichment Criteria

July 23, 2026

The E-commerce Data Enrichment Checklist: 8 Factors to Evaluate Before You Buy

Discover how to choose an e-commerce data enrichment tool with 8 key factors for better segmentation, data quality, and marketing ROI.

AI marketing tools

July 17, 2026

Using AI to Improve Marketing Campaign Performance

Discover how AI analytics optimizes eCommerce marketing campaigns for better ROAS and LTV. Learn actionable strategies for data-driven growth.

Customer Retention

July 16, 2026

The Best Ecommerce Analytics Platforms for Customer Retention & Growth

Discover The Best Ecommerce Analytics Platforms for Customer Retention and Growth. Learn how to keep your best customers and boost profits.

LTV

July 1, 2026

Mastering Customer Lifetime Value for Your Ecommerce Brand

Discover how to measure and optimize ecommerce ltv for sustainable growth. Learn best practices and actionable strategies from Decile.

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Customer intelligence for e-commerce brands.

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