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Luma by Decile

Luma AI

Meet Luma by Decile:
Your AI Analyst for Ecommerce Growth

Luma by Decile democratizes access to insights, strategic recommendations, and action in minutes.

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See Luma in Action

Keep up with the pace of ecommerce using AI-powered analysis

Our mission is to remove  barriers to ecommerce analysis, enabling brands to understand performance, uncover opportunities, and decisively.

Luma by Decile functions as your dedicated in-house analyst, using its ecommerce expertise and trusted data foundation to interpret results, identify causes, and recommend actionable next steps.

From Data to Decision in Minutes

Understand Performance Instantly

Use your own data to uncover patterns and drivers across products, channels, and customers.

Act Decisively

Access contextual, data-backed recommendations.

Scale Strategic Thinking

Minimize dependency on analysts or data teams by embedding deep analytical capabilities directly within your brand’s operational workflow.

Trust Through Transparency

See how Luma AI by Decile reaches its conclusions with visible reasoning and data context.

Designed for Real-World Ecommerce Operations

Ecommerce Specialization

Built on Decile’s proprietary ecommerce data model and tailored for how brands sell, market, and retain customers.

Fast & Current Insights

Get brand-specific, multi-step analyses on your current data in seconds – work that would normally take days or weeks.

Actionable Intelligence

See why something happened and what to do next using conversational analysis. No manual reporting or data stitching required.

What Users are Saying

"The information you get from this is insane."
“Before having this tool, analysis would have taken quadruple the time. Some things would have taken exponentially longer - probably weeks. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this, and do it quickly.”
“I was really impressed with the charts it's been sending and I think the conversational experience has been really nice. It’s sparked additional questions and deeper analysis from us, which I appreciate.”
“The answers are really detailed, and the way it's broken out with bullets and sections makes it really easy to digest and pull out insights.”
“It almost feels like too good to be true that you can ask any question and all the information is just right here.”
“I wasn't expecting quick action items from it. I was thinking, we'll get some insight into the larger analysis that we're doing, but I wasn't thinking that I was going to get to actions that we can take tomorrow in our campaigns.”
“I like that it shows the thinking experience. You get to walk through the logic."
“It understands our questions really well. We've thrown different variations at the chatbot of simple things and then deeper analysis and I was surprised that it returned analysis on the deeper questions, so that's been great.”
“We had some hypothesis going in and I think like what happens with us a lot internally is we will have a thought or a hypothesis and then we will just get the data to validate it. So because we're manually pulling the data, we'll kind of manipulate the data and filter it or format it in a way that validates it.

This was nice to remove that step and have the tool tell us. It’s unbiased.”

FAQ

Luma by Decile is an ecommerce AI analyst that minimizes dependency on data teams to democratize insights across your organization. It empowers marketers, brand operators, and analysts to get answers to in-depth questions in minutes. Luma delivers those reports, explains its reasoning, and provides clear recommended next steps.

  • Luma is built on Decile’s proprietary ecommerce data model, trusted by leading DTC and omnichannel brands.
  • Designed to analyze your brand-specific customer and order data.
  • Brings deep analytical capabilities directly to marketers and operators, minimizing dependency on dedicated data teams.
  • Produces human-quality reasoning and transparent thought process.
  • Combines analysis, explanation, and visualization in one conversational experience.
  • Delivers actionable recommendations and takeaways—instantly.

Similar to other AI agents, you can simply ask a question – no matter how simple or complex – and surface answers instantly.

Yes, Luma is currently part of every Decile implementation. There is no additional cost for using Luma during the preview period. It’s easy to use for every skill level, providing value from day 1.

  • Exploring customer behavior and lifecycle patterns
  • Analyzing product performance and return risk
  • Identifying growth opportunities or underperforming segments
  • Creating data-backed strategy narratives for leadership
  • Understanding campaign and channel performance
  • Accessing a holistic view of your customers by combining your 1st party data and 3rd party enrichment
  • Understanding customer cohort behaviors, personas, and value

Decile maintains SOC2 Type II certification, adhering to rigorous controls for data confidentiality, integrity, and availability.

Your data remains isolated within your own Decile instance and is never available to other customers or used to train models. Because each client operates in a segregated environment, your data is not accessible to third-party developers and Decile does not contribute external data for training. 

Get Started!

Transform the way you access insights.  Schedule a demo, or request access to Luma AI by Decile.
Book a Demo
See Luma in Action