The 2026 Holiday Playbook

As we move toward peak season, ecommerce brands are undoubtedly starting their 2026 holiday planning. 

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While customer spending continues to be constrained, Deloitte projects holiday sales will grow 7-9% YoY - largely driven by inflation. With a strategic approach, you can break through the BFCM noise and maximize profitability during the critical holiday sales season.

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