An advanced persona strategy helps you understand which customers are discount sensitive, which products they are likely to purchase, the right cadence of outreach that is optimal for each group, and much more. Understanding these nuances can have a major impact on the success of your marketing efforts.
This playbook will help you understand:
- How to use AI to quickly identify personas and customer segments
- What you need to leverage real-time dynamic personas
- How to identify purchase behaviors, product affinity, and channel affinity
- Differences in analyzing your personas through an absolute basis vs. index basis
- And much more!