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Customer Data Enrichment

Enriched first-party customer data, with analytics on top. Understand your customers with demographic, psychographic and behavioral details to identify traits of your most valuable groups.

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Understand the traits that make up your customer base

Bring together first-party data with hundreds of additional details about each customer to understand who they are beyond the transaction - like their age, their interests, or products they’ve shopped for in the past. Improve targeting, personalization and campaign performance by discovering trends that tell you exactly how to engage with each customer segment.

What are AI-generated personas?

How often - and how quickly - can you update your brand personas?

  • Customer data is enriched with hundreds of demographic and psychographic attributes
  • Decile analyzes millions of data points, uncovering clusters of customers with similar traits
  • See your top persona groups, and what traits differentiate them
  • Understand behavior of your top personas – like which products and channels they prefer

What are the top attributes in your customer base?

Is your brand over-indexing in certain categories?

  • Access demographic attributes of your customer base, like age, household income, home ownership. and more.
  • Understand interests of your customers, like whether they have shopped for products in your category before
  • Identify where you’re over indexing and untapped opportunities

How does enrichment help personalization strategy?

Are your campaigns tailored for each customer segment ?

  • Use enrichment attributes to segment your customers by any dimension
  • Understand demographic and behavioral cues to build personalized campaigns
  • Build incremental revenue with product bundles, subscriptions, and product recommendations.

Examples of customer attributes include:

  • Gender
  • Age
  • Household income
  • Net worth
  • Marital status
  • Region
  • Education
  • Home ownership
  • Children in household
  • Purchasing activity by category or industry
  • Shopping history by category or industry
  • Hobbies/interests
  • Occupation
  • Pet ownership
  • Length of residence
  • Life stage

How it Works

Decile works with reputable third-party enrichment partners to append your first-party customer data. Enrichment can be used to boost your personalization strategy, for advanced segmentation, and to learn about your top customer personas.

Data Ingestion

Connect data sources, including:

Commerce platforms (ex: Shopify, Woo Commerce)

Marketing channels (ex: TikTok, Meta, Klaviyo)

Ecommerce tools (ex: Narvar, Recharge

It takes just a few hours for Decile to ingest your data.

Clean, Enrich & analyzez Data

Decile performs identity resolution, enrichment, and semantic modeling in your own fully managed data warehouse.

Each individual customer record is appended with third-party demographic and psychographic attributes, making it easy to segment on any dimension.

Daily Data Syncs

New data is pulled in daily, so your insights are always up-to-date.

Audiences can be pushed back from Decile to your marketing channels for one-click activation.

FAQ

It appends your existing first-party customer data with demographic, psychographic, and behavioral details to enhance understanding beyond transactions. By understanding attributes of your top customers, you can more efficiently find more like them, who will generate high LTV.

Unlike traditional CDPs, Decile is affordable, easy to use, and provides a truly unified view of your customer base. Decile also makes activation easy, with one-click syncs to marketing and advertising platforms. With Luma by Decile, users can take their data even further by asking any question about their products and customers for answers in minutes.

Decile is the only platform that combines first-party and third party data, and applies analytics capabilities, making it easy to answer any question about your customers. While other tools often call pixel-based tracking ‘third-party data’, Decile takes a holistic view to analyze who the customer is – not just what they’ve clicked on.

Decile maintains SOC2 Type 2 compliance, offering highest level of security available. Contact us to learn more about our SOC2 Type 2 compliance.

Other analytics tools do not offer enrichment on their first-party data. While some offer pixel-based tracking, Decile is the only platform to append individual customer records with demographic, psychographic, and behavioral data.

Decile’s AI algorithms analyze millions of data points across your customer base to determine the top personas. These are highly accurate, brand-specific and ready in just minutes – a huge win when compared to traditioanl persona generation techniques. 

Yes! Decile integrates with nearly any platform. Visit our integrations page for commonly used integrations. Don’t see your software partner listed? Let us know – we’re most likely able to integrate. 

Yes! Decile not only ingests data from your existing stack, but makes it easy to push segmented data to your marketing and advertising platforms for activation.

Yes! Enrichment data is used by Luma, Decile’s AI analyst, to provide a deep level of insights. Ask any question about your business and Luma will use enriched data to provide the best possible answer, along with recommendations and a transparent thought process.

Yes, Decile can help you understand where you are over-indexing, uncover opportunities, and best market to your customers for improved LTV.

Client Testimonials

Decile is a game changer. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything I wanted when I was using an enterprise CDP is available in Decile. I've already told so many contacts in the industry - this is the next big tool in the Shopify ecosystem.
HexClad
Hexclad Logo - Decile Testimonial
I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.
Cymbiotika
Cymbiotika
I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone unanswered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. For a small team with no dedicated analysts, this has truly been a game-changer.
Flag & Anthem
We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.
Caddis Eye Appliances
Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The insights we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It’s a great partnership!
Ursa Major
Ursa Major logo
Decile has truly revolutionized our business operations. As an organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having Roman and Decile by our side has empowered us to make data-driven decisions that have positively influenced our business outcomes.
Pepper
Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.
WÜSTHOF
Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.
Rifle Paper Co.
Rifle Paper Co. logo
Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.
Nordic Naturals
Decile analytics provides clear & actionable insights into customer behaviors and attributes.
Spanx
We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!
Kinn
We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!
Voluspa
A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button.
Arey
Decile's persona analysis capabilities give us key business insights into our customers' behavior and interests which help support personalizing our marketing strategy.
Brooklinen
Brooklinen logo
Our theme for the year is driving smart sales, which delivers top line growth that makes you noticed in the industry, but also helps build a strong foundation to the bottom line. With the infusion of Decile into our business, our capabilities and access to how we're doing that has been elevated and allowed us to make better, and faster, decisions that deliver on that focus.
Wildfang
Wildfang

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