The Miami HEAT e-commerce business has grown substantially, with Decile as the lantern helping to light the way forward.
Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The inishgts we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It's a great partnership!
Our theme for 2021 is driving smart sales, which delivers top line growth that makes you noticed in the industry, but also helps build a strong foundation to the bottom line. With the infusion of Decile into our business, our capabilities and access to how we're doing that has been elevated and allowed us to make better, and faster, decisions to deliver on that focus.
Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.
Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just ecommerce to marketing and product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall.
Decile's persona analysis capabilities give us key business insights into our customers' behavior and interest which help support personalizing our marketing strategy.