Customer Segmentation Software

Segment customers based on shared characteristics and onboard to advertising platforms directly from Decile.

Why Use Marketing Segmentation Software?

Marketing segmentation tools empower your team to tailor campaigns to different groups of customers. Understand which products, messaging, creative, and channels work best for each audience to drive demand and grow your revenue profitably.

Audience Segmentation

Use advanced segmentation capabilities to build targeted campaigns that speak to each unique group. Tailor messaging, creative, and channel to each customer segment to drive action.

Strategic Onboarding

Onboard these audiences directly from Decile, making workflows more efficient than ever. Integrate seamlessly with nearly any marketing or advertising channel.

Profitable Growth

Eliminate marketing waste and grow profitably. Reach the right customers with the right products at the right time.

Decile integrates with nearly any platform to seamlessly snap into existing workflows. Integrations include Amazon DSP, Attentive, Facebook, Google Ads, Klaviyo, Narvar, Pinterest, Rivo, Shopify, Snapchat, Snowflake, Twitter, Yotpo, and more.

How it Works

Decile’s customer segmentation tools allow brands to effortlessly reach the right target audience. Segment customers by nearly any dimension with the click of a button, to uncover trends and insights. Segmentations include: segmentation by demographic, segmentation by lifecycle stage, segmentation by persona and more.

Create more targeted and effective marketing campaigns by understanding your customers purchasing habits, interests, demographics, and likelihood to purchase again. Decile’s segmentation software can help you improve retention and acquisition efforts, and reduce marketing waste. Once audiences are built in Decile, you can easily onboard them to advertising, email, and SMS campaigns with a few simple clicks.

Reviews

Quick and easy insights into your most valuable customers Decile changed the game for how we view our customers. As a later stage startup, we were early in our segmentation journey and were hesitant to spend a lot of money and time on a complicated segmentation study. Leveraging Decile's simple analytics and dashboard tools, alongside their excellent CS team, we were able to enact a "segmentation lite" that quickly allowed us to hone in on demographic and psychographic characteristics of our core target consumer. We have since put this core target at the heart of all company activities even beyond marketing targeting to include things like product development and creative approach. It has allowed us to be much more differentiated and focused in an increasingly competitive world.

Exceptional and Affordable BI tool for E-Commerce Brands" "Easy Shopify integration and fast to stand up with insightful default dashboards. Decile provides more insights on customer buying trends than is available in Shopify analytics. Pushing customer segments to growth channels like Facebook and Google is also an extremely valuable feature and is where near-term ROI in the platform manifests.