Decile builds bespoke personas in minutes, based on your actual customer data - not assumptions or static archetypes.
46%
of companies update their personas every 1-4 years. Companies that update buyer personas even more regularly are 60% more profitable.
Customer preferences and behaviors shift constantly - yet many brands rely on stale personas built from a snapshot in time. Decile's AI-generated personas are built in minutes and update as new customers are acquired so your data is always current.
Deliver the right message at the right moment through segmented email flows, SMS campaigns, and retargeting that truly resonates.
Acquire and retain more customers who mirror your highest-value segments. Engineer acquisition and retention programs that double down on what works.
Reach the right audiences faster. Spend less chasing the wrong buyers and more converting the right ones.
Traditional persona creation is slow, manual, and prone to bias. Decile solves this with dynamically updated AI-generated personas.
Connect your data sources
Decile ingests and enriches that data
Clusters of similar customers are identified
Rich personas are generated instantly
New customers are automatically assigned to a persona as they are acquired
Decile Personas are AI-generated audience segments that cluster your customers into distinct archetypes based on their purchasing behavior, demographics, and psychographic attributes — giving you a clear picture of who your best customers actually are.
Personas are generated by running your customer transaction data through Decile's identity graph and enrichment layer, then applying clustering models to group customers by shared behavioral and demographic signals — no manual tagging or survey data required.
The number of clusters varies by brand and dataset size, but most brands see between 4 and 8 distinct Personas. Decile surfaces the number that best represents the natural segments in your customer base.
RFM (Recency, Frequency, Monetary) segments group customers by purchase behavior alone. Personas layer in demographic and lifestyle attributes — so you understand not just how your customers shop, but who they are.
Yes. Any Persona can be converted into a Segment audience and synced directly to Facebook, Instagram, TikTok, Google, and other supported ad platforms for prospecting or suppression campaigns.
Personas are recalculated as new transaction data flows into Decile, so the clusters reflect your current customer mix rather than a snapshot in time.
Personas require customer transaction data — typically order history with customer identifiers. Decile handles enrichment and identity resolution from there.
Absolutely. Each Persona includes a plain-language archetype name, tagline, and attribute breakdown designed to be handed directly to creative or brand teams as a targeting brief.
30 minutes. No commitment. See how brands like yours are using Decile to grow.