Customer Persona Generation

AI-generated personas in Decile are unique to your brand, and reflective of your unique customer base. Top demographic and psychographic traits of your customers are identified and grouped together to create personas that are representative of your target audience.

How it Works

Decile’s AI-generated personas utilize first-party data enriched with demographic, psychographic and behavioral attributes for a 360-degree view of your customers. Millions of data points are then analyzed, and clusters of similar traits are identified. Dynamic AI-generated personas are created, which represent customers unique to your brand – helping you reach your ecommerce target audience with ease. Personas are created within minutes, so you can put them into action immediately.

Why use a

Customer Persona Generation Tool

Identify Key Brand Personas

Faster, more powerful, and more accurate than your traditional persona generation techniques, dynamic AI-generated personas group your customers into clusters reflective of your unique customer base. New customers are automatically mapped to appropriate personas as they are acquired, allowing them to be used in personalization initiatives.

Marketing Personalization

Tailor marketing campaigns to improve growth and retention of top customer segments with creative, products, messaging, and advertising channels that best resonate with each customer persona. Export key customer traits to your marketing channels, advertising platforms, and data warehouses. 

Growth Marketing

Identify opportunities and implement personalization into your growth marketing efforts to make campaigns stand out amongst the noise. Understand Total Addressable Market for your top personas, along with metrics like lifetime revenue, average order value, and demographic information.

Customer Loyalty

Build data-centric campaigns that optimize customer retention, build loyalty, and maximize lifetime value. Understand how product purchase behaviors and marketing/advertising channels differ between personas. Get real-time, actionable insights to help nurture and retain your best customers. 

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