Advanced Analytics that Drive Customer Lifetime Value

Improve retention and profitability with powerful predictive insights, enriched first-party data, and person-level customer analytics.

Trusted by Leading Ecommerce Brands

The Only Platform to Combine Customer Analytics + Custom Brand Personas

Personalize the customer journey like never before. Access a 360-degree view of your customers for highly personalized outreach.

Customer Data Enrichment

See hundreds of attributes about your customers to build a holistic view - including demographic, psychographic and behavioral data. Discover growth opportunities and traits of your high-value segments faster than ever.

Custom Brand Personas

Bespoke, AI-generated personas are ready in minutes. Built on millions of data points from your brand’s own customer base, Decile personas are highly accurate and unique to you. See the persona groups that exist within your brand - and what sets them apart.

Comparative Analytics

Compare the traits of your customer personas or segments, and how they differ. Track changes over time, guide targeting strategy, and build personalized copy and creative representing what matters most to each distinct group.

178% increase in revenue in just four months

AsWeMove®, a leading innovator in men’s underwear, implemented Decile with the goals of increasing website visitors, converting visitors to customers, and retaining those customers.

Improve the Success of Your Marketing Initiatives with AI

AI-powered data uses millions of data points to inform strategy and build loyal customers.

Predictive LTV

Identify the future lifetime value of newly acquired customers. The most accurate predictive LTV tool to come to market, historical data is used to determine future spend with your brand. Gone are the days of waiting months for adequate data to determine if your campaign attracted high LTV customers. Tap into this in real time to quickly pivot strategy and targeting, and maximize revenue.

Customer Lifecycle Reports

Where are your customers in the buying lifecycle? Decile uncovers which category your customers fall into: just purchased, active, at-risk, or lapsed. Use these details to build retention and win-back campaigns and tailor promotions to encourage the next sale.

Dynamic Personas

Leverage AI to define personas that portray your brand’s top customers. Allow Decile to automatically assign new customers to their appropriate persona, and track growth over time.

Incremental revenue goals exceeded by 67%

within 70 days

CPG brand used insights from Decile to exceed goals. As of day 70, their incremental revenue was at 5x that of their benchmark, and campaigns continue generating residual revenue for the brand.

Build Customer Loyalty

Don’t just sell to your customers, build a loyal relationship. Understand their preferences, anticipate needs, and reach them with marketing they’ll want to receive. Answer questions like:

Who are my top customer personas, and what are their defining traits?
Which channels bring in the healthiest customers?
Which customers are discount sensitive?
Which product is customer x likely to purchase next?
Which customers are subscribers, or acting as subscribers – and how often are they repurchasing?
Which acquisition products lead to the most loyal customers?
Which products are being frequently purchased together, and can they be bundled?

45% increase in customer acquisition,

28% decrease in acquisition costs

This luxury fashion brand used Decile’s analytics to improve campaign performance, reach acquisition goals, lower CAC, decrease returns, and increase high LTV customers.

Sync Custom Segments with Just One Click

Build and analyze audiences in Decile – then sync them with your marketing platforms quickly and easily. Rest assured that your data is always complete and accurate, with two-way syncs with key platforms and identity resolution & enrichment on every customer record.

Acquisition costs decreased by 56%,

Subscription conversion rate over 90% maintained

Health & wellness brand uses Decile to gain a better understanding of repurchases and subscriptions, leading to decreased acquisition costs and an improved subscription rate.

Customer Success

Beyond your typical Customer Success Team, Decile’s experienced analysts act as a true partner in your brand’s growth. Meet as often as needed to understand your data, and tease out insights that allow you to refine campaigns and overall strategy.

46% Increase in ROAS (Social) Year Over Year

“Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The insights we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It’s a great partnership!

– Ursa Major

41.8x Return on Ad Spend in First Two Days of Campaign

“Decile has been instrumental in the success of our ad campaigns. We preach hitting the right audience with the right message at the right time. We believe Decile’s targeting and testing has allowed us to do just that.”

– Miami Heat

Client Testimonials

Decile is a game changer. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything I wanted when I was using an enterprise CDP is available in Decile. I've already told so many contacts in the industry - this is the next big tool in the Shopify ecosystem.

HexClad

I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.

Cymbiotika

I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone unanswered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. For a small team with no dedicated analysts, this has truly been a game-changer.

Flag & Anthem

We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.

Caddis Eye Appliances

Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The insights we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It’s a great partnership!

Ursa Major

Decile has truly revolutionized our business operations. As an organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having Roman and Decile by our side has empowered us to make data-driven decisions that have positively influenced our business outcomes.

Pepper

Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.

WÜSTHOF

Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

Rifle Paper Co.

Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

Nordic Naturals

Decile analytics provides clear & actionable insights into customer behaviors and attributes.

Spanx

We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

Kinn

We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

Voluspa

A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button.

Arey

Decile's persona analysis capabilities give us key business insights into our customers' behavior and interests which help support personalizing our marketing strategy.

Brooklinen

Our theme for the year is driving smart sales, which delivers top line growth that makes you noticed in the industry, but also helps build a strong foundation to the bottom line. With the infusion of Decile into our business, our capabilities and access to how we're doing that has been elevated and allowed us to make better, and faster, decisions that deliver on that focus.

Wildfang

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