Customer Data Enrichment

Become an expert on your customers with a modern CDP.

The Best Customer Data Platform for eCommerce Brands

Become an expert on your customers with a modern customer data platform (CDP). Custom-built for marketers, Decile helps you understand your top customers so you can acquire and retain more of them. Build personas on enriched 1P customer data with attributes like demographic, psychographic and behavioral data. Use these actionable insights to improve campaigns and maximize revenue.

How it Works

Decile combines powerful advanced analytics with customer profile enrichment to give you the most comprehensive set of customer insights. First party customer data (supplied by the customer) is appended with thousands of demographic, psychographic, and behavioral attributes. Understand your customers’ preferences, interests, and more – so you can better identify traits of your top customers and find more like them. 

eCommerce Data Enrichment

Decile is a modern CDP, built to deliver unmatched insights into who your customers are. We enrich your first party customer data, and use that to deliver insights that elevate your marketing and product strategy. Generate personas based on your unique brand data, and understand how each group interacts with your products, marketing channels, and more. As you gain new customers, they are automatically assigned to the appropriate persona, making it simple to analyze your data and onboard to marketing and advertising platforms.

Reviewing business insights to analyze growth

Why Use Customer Data Enrichment?

Customer Centric Analytics

Customer-Centric Analytics

Identify and compare high-value customers that will drive business forward. Discover differences in where and how different segments interact with your brand. Customer data is enriched with hundreds of demographic and psychographic traits for robust and meaningful comparisons between customer segments.


Access AI-generated personas unique to your brand. Dynamic Personas group customers into demographic and psychographic clusters reflective of your customer base. New customers are automatically assigned to the appropriate persona, and can be used in personalization initiatives.


Tailor marketing campaigns to improve growth and retention of key customer segments. Identify key attributes distinguishing customer groups, including discount sensitive purchasers, multi-category purchasers, and demographic/psychographic specific segments. 

Driving Profitable Growth

Understand profitability, iterate from past marketing and product plans, and predict future cohort values. Compare acquisition costs relative to lifetime value, and access real-time signals on how marketing strategies change the quality of customers acquired

Seamless Workflows

Integrate with e-commerce platforms, web analytics tools, and advertising/marketing channels with frictionless ingestion of data. Back-end data hygiene, deduplication and identity resolution with regular updates ensures your data is clean and maintained. Onboard customer segments as audiences directly to advertising and marketing platforms.


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