Helping Brands Grow Profitably

Navigating Email Compliance Updates

Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...

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A Cookieless Future

Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...

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Supercharge Your Marketing Strategy with Custom-Built Personas

Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...

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Decile Named Recipient of Digiday’s Technology Awards 2023

WASHINGTON, DC.: Decile, a customer data and analytics platform built for marketers, announced that it has received...

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Leverage Data to Optimize Shipping Strategies During the Holiday Season

62% of online shoppers say they wouldn't make a purchase without a free shipping option. Here's how...

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Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics

What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...

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5 Tips for a Killer Discount Strategy

Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...

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Improving Marketing Outcomes with Practical AI Applications

Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...

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Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

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Persona Mapping & Product Affinity – A Marketing Match Made in...

We know about the importance of personas in your personalization strategy. But how those personas change over...

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