Supercharge Your Marketing Strategy with Custom-Built Personas
Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...
Decile Named Recipient of Digiday’s Technology Awards 2023
WASHINGTON, DC.: Decile, a customer data and analytics platform built for marketers, announced that it has received...
Leverage Data to Optimize Shipping Strategies During the Holiday Season
62% of online shoppers say they wouldn't make a purchase without a free shipping option. Here's how...
Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics
What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...
5 Tips for a Killer Discount Strategy
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...
Improving Marketing Outcomes with Practical AI Applications
Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...
Take your SMS Marketing Strategy to the Next Level
2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...
Persona Mapping & Product Affinity – A Marketing Match Made in...
We know about the importance of personas in your personalization strategy. But how those personas change over...
Decile Product Release: Attentive Integration
Decile is excited to announce the latest addition of the Attentive SMS messaging platform to our Integrations...
Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...
Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...