Meet Luma by Decile:
Your AI Analyst for Ecommerce Growth
Luma by Decile democratizes access to insights, strategic recommendations, and action in minutes.
Keep up with the pace of ecommerce using AI-powered analysis
Our mission is simple: to remove the barriers to ecommerce analysis so brands can truly understand performance, uncover opportunities, and act faster than ever before.
Luma by Decile behaves like an in-house analyst—combining ecommerce expertise with a trusted data foundation to interpret results, identify causes, and recommend next steps.
From Data to Decision in Minutes
Understand Performance Instantly
Use your own data to uncover patterns and drivers across products, channels, and customers.
Act Decisively
Access contextual, data-backed recommendations.
Scale Strategic Thinking
Minimize dependency on analysts or data teams by bringing deep analytical capabilities.
Trust Through Transparency
See how Luma AI by Decile reaches its conclusions with visible reasoning and data context.
Designed for Real-World Ecommerce Operations
Ecommerce Specialization
Built on Decile’s proprietary ecommerce data model and tailored for how brands sell, market, and retain customers.
Fast & Current Insights
Get brand-specific, multi-step analyses on your current data in seconds – work that would normally take days or weeks.
Actionable Intelligence
See why something happened and what to do next using conversational analysis. No manual reporting or data stitching required.
What Users are Saying
FAQ
What is Luma by Decile?
Luma is an ecommerce AI analyst built by Decile. It minimizes dependency on data and analytics teams to democratize insights across the entire organization. Marketers, brand operators, and analysts looking to scale insight generation can now get answers in minutes. Luma by Decile not only delivers those insights and reports, but shows you how it got to the result and highlights recommended next steps.
What makes Luma by Decile more powerful than other agents?
- Luma is built on Decile’s proprietary ecommerce data model, trusted by leading DTC and omnichannel brands.
- Designed to analyze your brand-specific customer and order data.
- Minimizes the dependency on analysts or data teams by bringing deep analytical capabilities directly to marketers and operators.
- Produces human-quality reasoning and transparent thought process.
- Combines analysis, explanation, and visualization in one conversational experience.
- Delivers actionable recommendations and takeaways—instantly.
How do I use Luma by Decile?
Similar to other AI agents, you can simply ask a question – no matter how simple or complex – and surface answers instantly.
Is Luma included in all Decile plans?
Yes, Luma is currently part of every Decile implementation. There is no additional cost for using Luma during the preview period. It’s easy to use for every skill level, providing value from day 1.
What are some use cases for Luma by Decile?
- Exploring customer behavior and lifecycle patterns
- Analyzing product performance and return risk
- Identifying growth opportunities or underperforming segments
- Creating data-backed strategy narratives for leadership
- Understanding campaign and channel performance
- Accessing a holistic view of your customers by combining your 1st party data and 3rd party enrichment
- Understanding customer cohort behaviors, personas, and value
Is my data secure in Luma by Decile?
Decile maintains a SOC2 Type II certification and adheres to rigorous controls for confidentiality, integrity, and availability.
Your data stays within your own instance of Decile only, and is not available to other customers.
Your data is not used to train or fine-tune models and is not available to any third-party developers. Decile does not contribute or collect external data for training.
Each client operates in a segregated environment – no data co-mingling.