Decile Logo
Book a Demo
Login
Luma AI

Meet Luma AI by Decile:
Your AI Analyst for Ecommerce Growth

Luma AI by Decile democratizes access to insights, strategic recommendations, and action in minutes.

Book a Demo
See Luma in Action

Ecommerce moves fast.
Your analysis should too.

Luma’s mission is simple: to remove the barriers to ecommerce analysis so brands can truly understand performance, uncover opportunities, and act faster than ever before.

Luma AI behaves like an in-house analyst—combining ecommerce expertise with a trusted data foundation to interpret results, identify causes, and recommend next steps.

From Data to Decision in Minutes

Understand Performance Instantly

Use your own data to uncover patterns and drivers across products, channels, and customers.

Act Decisively

Access contextual, data-backed recommendations.

Scale Strategic Thinking

Minimize dependency on analysts or data teams by bringing deep analytical capabilities.

Trust Through Transparency

See how Luma reaches its conclusions with visible reasoning and data context.

Built to understand how ecommerce really works.

Ecommerce Specialization

Built on Decile’s proprietary ecommerce data model and tailored for how brands sell, market, and retain customers.

Fast & Current Insights

Brand-specific, multi-step analyses on your current data in seconds – work that would normally take days or weeks.

Actionable Intelligence

See why something happened and what to do next using conversational analysis. No manual reporting or data stitching required.

What Luma Users are Saying

"The information you get from this is insane."
“Before having this tool, analysis would have taken quadruple the time. Some things would have taken exponentially longer - probably weeks. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this, and do it quickly.”
“I was really impressed with the charts it's been sending and I think the conversational experience has been really nice. It’s sparked additional questions and deeper analysis from us, which I appreciate.”
“The answers are really detailed, and the way it's broken out with bullets and sections makes it really easy to digest and pull out insights.”
“It almost feels like too good to be true that you can ask any question and all the information is just right here.”
“I wasn't expecting quick action items from it. I was thinking, we'll get some insight into the larger analysis that we're doing, but I wasn't thinking that I was going to get to actions that we can take tomorrow in our campaigns.”
“I like that it shows the thinking experience. You get to walk through the logic."
“It understands our questions really well. We've thrown different variations at the chatbot of simple things and then deeper analysis and I was surprised that it returned analysis on the deeper questions, so that's been great.”
“We had some hypothesis going in and I think like what happens with us a lot internally is we will have a thought or a hypothesis and then we will just get the data to validate it. So because we're manually pulling the data, we'll kind of manipulate the data and filter it or format it in a way that validates it.

This was nice to remove that step and have the tool tell us. It’s unbiased.”

FAQ

Luma is an ecommerce AI analyst built by Decile. It minimizes dependency on data and analytics teams to democratize insights across the entire organization. Marketers, brand operators, and analysts looking to scale insight generation can now get answers in minutes. Luma not only delivers those insights and reports, but shows you how it got to the result and highlights recommended next steps. 

  • Luma is built on Decile’s proprietary ecommerce data model, trusted by leading DTC and omnichannel brands.
  • Designed to analyze your brand-specific customer and order data.
  • Minimizes the dependency on analysts or data teams by bringing deep analytical capabilities directly to marketers and operators.
  • Produces human-quality reasoning and transparent thought process.
  • Combines analysis, explanation, and visualization in one conversational experience.
  • Delivers actionable recommendations and takeaways—instantly.

Similar to other AI agents, you can simply ask a question – no matter how simple or complex – and surface answers instantly.

Yes, Luma AI is currently part of every Decile implementation. It’s easy to use for every skill level, providing value from day 1.

  • Exploring customer behavior and lifecycle patterns
  • Analyzing product performance and return risk
  • Identifying growth opportunities or underperforming segments
  • Creating data-backed strategy narratives for leadership
  • Understanding campaign and channel performance
  • Accessing a holistic view of your customers by combining your 1st party data and 3rd party enrichment
  • Understanding customer cohort behaviors, personas, and value

Your data stays within your own instance of Decile only, and is not used to train a model.

Get Started!

Transform the way you access insights.  Schedule a demo, or request access to Luma – currently in private preview.

Book a Demo
See Luma in Action
Before you go!

Take a Tour of Decile

Preview the platform for a look at Decile’s most popular tools. 

Enter the Product Tour