Decile Client Case Study
The BYLT team sought out deeper customer insights to better understand their customer base and improve performance on Meta and TikTok.
CUSTOMER INSIGHTS
The Bylt team looked to Decile for deeper understanding of their customers and their behaviors to improve their marketing efficiency.
BYLT SEGMENTS
Using Decile's advanced segmentation capabilities, the team was able to narrow in on specific customer groups. By utilizing this new level of cohort understanding, they built more targeted and tailored campaigns.
POST-ACQUISITION PERFORMANCE
Decile was used to analyze post-acquisition performance by UTM, which uncovered which campaigns were the most significant revenue drivers.
ACQUISITION BREAKOUTS
Purchaser behavior was examined by channel, allowing the team to identify sources delivering optimal results.
The Results
To track their progress, BYLT looked at metrics on Meta and TikTok to see what had changed. Looking at metrics 18-months before vs after using Decile, they found:
26% Increase in ARPU
10% increase in LTR
Boosted First Order Payback by 12%
Grew new customer acquisition by 215% & share of customers by 300%
Get Started!
Improve retention & scale profitably with insights from Decile.
Schedule a demo today to get started.