How do you stack up against industry peers? Download our 2025 Benchmarking Guide to access statistical averages for purchase behavior across five industries: fashion & apparel, food & beverage (CPG), health and beauty, home goods, and supplements.
What’s Inside?
This guide includes averages across the following categories:
- Average Order Value (AOV)
- Average Revenue per User (ARPU)
- Average Lifetime Revenue (LTR)
- New. v. Returning Customers
- Purchase Frequency
- Repurchase Rate
- Retention Rate