E-commerce is changing rapidly, not to mention it is one of the most competitive industries. The E-Comm Show offers the latest industry news, strategies, tips, and advice to help grow your business. You can expect to hear engaging conversations with industry experts on what they are doing right now. Additionally, hear great interviews from e-commerce sellers who have achieved success and scaled their business. Learn more >>
Listen on: Apple Podcasts | Spotify | Amazon/Audible | Google Play | YouTube | Stitcher
First-party customer data plays a pivotal role in driving e-commerce growth. On this 99th episode of The E-Comm Show, Andrew chats with Cary Lawrence, CEO & founder of Decile. Decile is an all-in-one customer data and analytics platform built by and for marketers.
Cary discusses how businesses can leverage their first party data to scale profitably. We dive into how to identify your highest lifetime value customers in order to minimize marketing waste, the importance of actionable data, understanding your true hero products (not just the ones that sell the most units), and so much more.
To find out more about the topics discussed in this episode – or to learn how Decile can help you grow profitably, schedule a demo today!