Category: Client POV

Improving Marketing Outcomes with Practical AI Applications

Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...

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Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

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Still Focusing on CPA? It’s Time to Switch to an LTV:CAC...

Brands focused solely on growing top line revenue and customer count have struggled. Align your teams on...

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Still Offering the Same 20% Discount?

Are you discounting strategically? Ask yourself these questions to create a value-based promotional calendar that will help...

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Creating a Customer-Centric E-commerce Experience

Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...

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How to adapt your digital advertising tactics in the new privacy...

Privacy changes long discussed in advertising circles are beginning to roll out, threatening the common retargeting and...

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Making Sense of Customer Retention

Explore how to find a set of customer retention metrics for e-commerce that work as living metrics...

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IDFA Deprecation

With IDFA depreciation, iOS 14 updates will require all app developers to report on privacy practices. Here's...

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Looking to Scale your D2C Brand Profitably?

The 5 most important items any growth marketer launching or trying to scale a D2C e-commerce brand...

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