Tag: customer segmentation

Using First Party Data to Craft a Winning Multi-Channel Strategy

Brands are finding success selling beyond their ecommerce site and are identifying diversified revenue streams through additional...

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Supercharge Your Marketing Strategy with Custom-Built Personas

Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...

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Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics

What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...

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Improving Marketing Outcomes with Practical AI Applications

Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...

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Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

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