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Tag: first-party data

Data Integrity in the Age of AI

With a proliferation of new AI tools coming to market, brands and marketing teams are increasingly questioning...

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Using First Party Data to Craft a Winning Multi-Channel Strategy

Brands are finding success selling beyond their ecommerce site and are identifying diversified revenue streams through additional...

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Survey Finds Consumers Willing to Share Data – But Want Incentives

1P data is gaining importance. We surveyed consumers to gauge their willingness to share theirs. Here are...

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Navigating Attribution Woes: The Rise of Third-Party Attribution and an Impending...

The world of digital marketing is evolving quicker than ever before. Since the iOS 14.5 update in...

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Supplements Seeing Healthy Ecommerce Growth

The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...

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Crafting Personalized Loyalty Programs

Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...

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A Cookieless Future

Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...

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Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

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Creating a Customer-Centric E-commerce Experience

Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen...

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Marketers! Take back control of your brand’s first-party data

What should marketers do to maximize their holiday marketing efforts? We share our top strategies to a...

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