Hoplark Case Study

DECILE Customer Case Study

HopTea experiences 52% increase in retention with Decile

OVERVIEW
Non-alcoholic craft brews, teas and water brand experiments with product sequencing.

Industry

Food & beverage

Features

Decile's Product Sequencing and Customer Lifecycle reports were used

Challenge

Meeting customer acquisition goals without increasing budget

Goals Met

Strategic marketing campaigns were deployed to improve retention

Retention

0 %

Business Question

The Hoplark team wanted to answer the question: of customers whose first purchase is The Sample Pack One – 4 Pack, what do they buy next and when?

The Solution

Utilizing Decile’s Sequential Purchase report, it was determined that the most popular second purchase was The Relax Mixed Pack – 12 Pack. 

Decile’s Customer Lifecycle reports indicated that there was an average of 21 days between the first and second purchase. 

Using these insights, the team created an email marketing campaign highlighting The Relax Mixed Pack, and deployed 21 days after the initial purchase.

The Result

52% increase in retention

compared to the previous month

“The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.” 

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We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

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We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can’t imagine life without them at this point and would wholeheartedly recommend to anyone.

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I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.

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Decile has truly revolutionized our business operations. As a small organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative has been an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. [Our partnership] has empowered us to make data-driven decisions that have positively influenced our business outcomes.

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I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day.

Flag & Anthem

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Decile is a game changer. It’s more of a hybrid CDP-analytics tool, and I would put it up against any enterprise CDP. For a business on Shopify, this is a master unlock – we can answer questions we’ve had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything that I wanted when I was using an enterprise CDP is available in Decile. I’ve already told so many contacts in the industry – this is the next big tool in the Shopify ecosystem.

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Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just e-commerce, from marketing to product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall.

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WÜSTHOF

Hopetea logo

The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.

Hoplark

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Decile has provided us with valuable insights into our transaction data so that we are able to make more informed and data-driven decisions in the areas of media strategy and product portfolio management.

The Woolery