Steve Preda’s Management Blueprint podcast highlights entrepreneurs and thought leaders, and the framework they use to grow business. Learn more >>
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In this Episode:
We discuss Cary’s four-step framework for customer engagement: collecting first-party data, identifying high-value customers, tailoring customer journeys, and tracking behaviors over time. She explains how Decile leverages AI to create detailed marketing personas, allowing brands to engage customers more effectively and optimize marketing spend. She emphasizes the importance of understanding customer nuances to build genuine connections, enabling brands to achieve sustainable growth by aligning with their customers’ unique needs and preferences.
To find out more about the topics discussed in this episode – or to learn how Decile can help you grow profitably, schedule a demo today!