Category: Business

Data Integrity in the Age of AI

With a proliferation of new AI tools coming to market, brands and marketing teams are increasingly questioning...

Continue reading

Using First Party Data to Craft a Winning Multi-Channel Strategy

Brands are finding success selling beyond their ecommerce site and are identifying diversified revenue streams through additional...

Continue reading

Survey Finds Consumers Willing to Share Data – But Want Incentives

1P data is gaining importance. We surveyed consumers to gauge their willingness to share theirs. Here are...

Continue reading

Navigating Attribution Woes: The Rise of Third-Party Attribution and an Impending...

The world of digital marketing is evolving quicker than ever before. Since the iOS 14.5 update in...

Continue reading

Supplements Seeing Healthy Ecommerce Growth

The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...

Continue reading

Crafting Personalized Loyalty Programs

Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...

Continue reading

Navigating Email Compliance Updates

Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...

Continue reading

A Cookieless Future

Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...

Continue reading

Take your SMS Marketing Strategy to the Next Level 

2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...

Continue reading