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Category: Marketing

Data Integrity in the Age of AI

With a proliferation of new AI tools coming to market, brands and marketing teams are increasingly questioning...

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Using First Party Data to Craft a Winning Multi-Channel Strategy

Brands are finding success selling beyond their ecommerce site and are identifying diversified revenue streams through additional...

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Survey Finds Consumers Willing to Share Data – But Want Incentives

1P data is gaining importance. We surveyed consumers to gauge their willingness to share theirs. Here are...

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Navigating Attribution Woes: The Rise of Third-Party Attribution and an Impending...

The world of digital marketing is evolving quicker than ever before. Since the iOS 14.5 update in...

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Supplements Seeing Healthy Ecommerce Growth

The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...

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Crafting Personalized Loyalty Programs

Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...

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Navigating Email Compliance Updates

Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...

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A Cookieless Future

Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...

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Supercharge Your Marketing Strategy with Custom-Built Personas

Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...

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Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics

What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...

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