Data Integrity in the Age of AI
With a proliferation of new AI tools coming to market, brands and marketing teams are increasingly questioning...
Using First Party Data to Craft a Winning Multi-Channel Strategy
Brands are finding success selling beyond their ecommerce site and are identifying diversified revenue streams through additional...
Survey Finds Consumers Willing to Share Data – But Want Incentives
1P data is gaining importance. We surveyed consumers to gauge their willingness to share theirs. Here are...
Not all Enriched Data is Created Equal
Data enrichment is a term loosely thrown around, but what does it truly mean - and how...
Navigating Attribution Woes: The Rise of Third-Party Attribution and an Impending...
The world of digital marketing is evolving quicker than ever before. Since the iOS 14.5 update in...
Supplements Seeing Healthy Ecommerce Growth
The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...
Crafting Personalized Loyalty Programs
Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...
Navigating Email Compliance Updates
Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...
A Cookieless Future
Third-party cookies are out — how marketers are adapting If you’re a marketer, you’re already well aware...
Supercharge Your Marketing Strategy with Custom-Built Personas
How Custom Marketing Personas Optimize Ecommerce Strategy Custom-built marketing personas are data-driven representations of a brand’s specific...