What is “Enriched Data” – and How Do I Leverage It?
Data enrichment is a term loosely thrown around, but what does it truly mean - and how...
Navigating Attribution Woes: The Rise of Third-Party Attribution and an Impending...
The world of digital marketing is evolving quicker than ever before. Since the iOS 14.5 update in...
Supplements Seeing Healthy Ecommerce Growth
The supplement category has experienced significant growth over the years, with the pandemic only further igniting demand...
Crafting Personalized Loyalty Programs
Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...
Navigating Email Compliance Updates
Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...
A Cookieless Future
Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...
Supercharge Your Marketing Strategy with Custom-Built Personas
Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...
Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics
What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...
5 Tips for a Killer Discount Strategy
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...
Improving Marketing Outcomes with Practical AI Applications
Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...