Crafting Personalized Loyalty Programs
Brands are shifting towards a more customized experience for their best customers - and personalized loyalty programs...
Navigating Email Compliance Updates
Marketers are scrambling to avoid the wrath of tanked deliverability and sender reputation from Google & Yahoo’s...
A Cookieless Future
Third-Party Cookies Are Out — How Marketers are Adapting If you’re a marketer, you’re already well aware...
Supercharge Your Marketing Strategy with Custom-Built Personas
Unlocking True Insights Beyond Pre-Built Customer Segments In the ever-evolving landscape of marketing, understanding your audience is...
Modern Customer Data Platform (CDP): Enriched Customer Data + Advanced Analytics
What is a modern CDP? It allows you to leverage the benefits of a traditional CDP, with...
5 Tips for a Killer Discount Strategy
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide...
Improving Marketing Outcomes with Practical AI Applications
Text-generating tools powered by machines have been front and center in recent months, shining a spotlight on...
Take your SMS Marketing Strategy to the Next Level
2022 was the year of SMS marketing. Consider these best practices to get even smarter about your...
Personalization with Personas
What is Personalized Marketing? Understanding your customer is essential to success in the increasingly competitive & complex...