Customer Data Enrichment

Enriched first-party customer data, with analytics on top. Become an expert on your customers with demographic, psychographic and behavioral details to identify traits of your most valuable customers.

Understand Your Customers Beyond the Transaction

Bring together first-party data with hundreds of additional details about each customer to understand who they are beyond the transaction – like their age, their interests, or products they’ve shopped for in the past.

Discover trends within your customer base, identify what matters to them, and how to best reach them – for an enhanced personalization strategy.

AI-Generated Personas

Decile utilizes enriched customer data to generate bespoke, brand-specific personas within minutes. By utilizing AI to analyze millions of data points, we uncover who your brand’s top customer groups are and what traits differentiate them.

Top Attributes

Is your brand over-indexing in a certain category? Understand the top categories your customers fall into - like interests in sports, whether they are more likely to purchase from a factory outlet store, if they have shopped for specific goods via the internet in the past, and hundreds more. Access your opportunity score to assess un-tapped market share and targetability.

Personalization

By better understanding who your customers are, you can tailor marketing campaigns to be more relatable and effective. Generational differences, which region a customer is located in, or household income can play a part in your messaging and the creative assets you use. Pair that with an analysis of which products and channels they prefer, and when they’ll likely make a purchase and you have a winning combination.

Client Testimonials

Decile is a game changer. For a business on Shopify, this is a master unlock - we can answer questions we've had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything I wanted when I was using an enterprise CDP is available in Decile. I've already told so many contacts in the industry - this is the next big tool in the Shopify ecosystem.

HexClad

I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.

Cymbiotika

I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone unanswered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day. For a small team with no dedicated analysts, this has truly been a game-changer.

Flag & Anthem

We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can't imagine life without them at this point and would wholeheartedly recommend to anyone.

Caddis Eye Appliances

Decile gives us a more accurate representation of our data and the team has helped us reach greater marketing spend efficiencies than ever before. The insights we have unlocked are helping guide high-level strategic thinking and allow marketing and finance to collaborate more effectively. It’s a great partnership!

Ursa Major

Decile has truly revolutionized our business operations. As an organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative, Roman, has not just been a service provider, but an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. Having Roman and Decile by our side has empowered us to make data-driven decisions that have positively influenced our business outcomes.

Pepper

Decile is the first company to truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team -- all without a massive price tag.

WÜSTHOF

Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

Rifle Paper Co.

Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

Nordic Naturals

Decile analytics provides clear & actionable insights into customer behaviors and attributes.

Spanx

We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

Kinn

We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

Voluspa

A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button.

Arey

Decile's persona analysis capabilities give us key business insights into our customers' behavior and interests which help support personalizing our marketing strategy.

Brooklinen

Our theme for the year is driving smart sales, which delivers top line growth that makes you noticed in the industry, but also helps build a strong foundation to the bottom line. With the infusion of Decile into our business, our capabilities and access to how we're doing that has been elevated and allowed us to make better, and faster, decisions that deliver on that focus.

Wildfang