Understand Your Customers
Beyond the Transaction
Bring together first-party data with hundreds of additional details about each customer to understand who they are beyond the transaction - like their age, their interests, or products they’ve shopped for in the past. Improve targeting, personalization and campaign performance by discovering trends that tell you exactly how to engage with each customer segment.
AI-Generated Personas
Bespoke personas, ready in minutes.
Decile utilizes enriched customer data to generate bespoke, brand-specific personas within minutes. By utilizing AI to analyze millions of data points, we uncover who your brand’s top customer groups are and what traits differentiate them.
Top Attributes
Is your brand over-indexing in a certain category?
Understand the top categories your customers fall into - like interests in sports, whether they are more likely to purchase from a factory outlet store, if they have shopped for specific goods via the internet in the past, and hundreds more. Access your opportunity score to assess un-tapped market share and targetability.
Personalization
Better understand your customers for more tailored, relatable, and effective marketing campaigns.
Generational differences, which region a customer is located in, or household income can play a part in your messaging and the creative assets you use. Pair that with an analysis of which products and channels they prefer, and when they’ll likely make a purchase and you have a winning combination.