Decile

Customer Data Enrichment

Enriched first-party customer data, with analytics on top. Become an expert on your customers with demographic, psychographic and behavioral details to identify traits of your most valuable customers.

Understand Your Customers
Beyond the Transaction

Bring together first-party data with hundreds of additional details about each customer to understand who they are beyond the transaction - like their age, their interests, or products they’ve shopped for in the past. Improve targeting, personalization and campaign performance by discovering trends that tell you exactly how to engage with each customer segment.

AI-Generated Personas

Bespoke personas, ready in minutes.
Decile utilizes enriched customer data to generate bespoke, brand-specific personas within minutes. By utilizing AI to analyze millions of data points, we uncover who your brand’s top customer groups are and what traits differentiate them.

Top Attributes

Is your brand over-indexing in a certain category?
Understand the top categories your customers fall into - like interests in sports, whether they are more likely to purchase from a factory outlet store, if they have shopped for specific goods via the internet in the past, and hundreds more. Access your opportunity score to assess un-tapped market share and targetability.

Personalization

Better understand your customers for more tailored, relatable, and effective marketing campaigns.
Generational differences, which region a customer is located in, or household income can play a part in your messaging and the creative assets you use. Pair that with an analysis of which products and channels they prefer, and when they’ll likely make a purchase and you have a winning combination.

Client Testimonials

FAQ

It appends your existing first-party customer data with demographic, psychographic, and behavioral details to enhance understanding beyond transactions. By understanding attributes of your top customers, you can more efficiently find more like them, who will generate high LTV.

Decile’s AI algorithms analyze millions of data points across your customer base to determine the top personas. These are highly accurate, brand-specific and ready in just minutes – a huge win when compared to persona generation techniques. 

Get Started!

Improve LTV & scale profitably with insights from Decile. Schedule a demo today to get started.

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