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Customer Persona Generation

AI-generated personas in Decile are unique to your brand, and reflective of your unique customer base. Built in minutes and continually updated with newly acquired customers.

How it Works

Gone are the days of spending countless months defining your brand’s customer personas, or hiring an expensive firm to do it for you. Decile uses your customer data, analyzing millions of data points in minutes, to determine your top customer groups and their defining characteristics. Build an unbeatable personalization strategy, without the wait. The best part – new customers are automatically assigned to their appropriate persona immediately upon acquisition.

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Know Your Customers, Grow Your Ideal Audience

Unlock Brand Personas

Faster, more powerful, and more accurate than your traditional persona generation techniques, dynamic AI-generated personas group your customers into clusters reflective of your unique customer base. New customers are automatically mapped to appropriate personas as they are acquired, allowing them to be used in personalization initiatives.

Understand Key Traits & High LTV Groups

Decile's enrichment capabilities allow you to understand more about your personas - including age, household income, marital status, urbanicity and more. Compare attributes along with core metrics. Use data like LTV, total addressable market, and more to refine campaigns and personalization strategy.

Personalize Campaigns by Persona

Tailor marketing communications to highlight products that have been curated for each customer, at the time that they are most likely to make a purchase. Incorporate imagery and messaging that resonates with each persona for optimal conversions.

Drive Customer Loyalty

Understand your customers deeply to create conversations that build loyalty. All the metrics you need to nurture and retain your best customers.

Decile's persona analysis capabilities give us key business insights into our customers' behavior and interest which help support personalizing our marketing strategy.
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Brooklinen
One of the best things about Decile is its flexibility. We've been able to leverage our internal data in quicker and easier ways using things like product and LTV dashboards, as well as utilizing the platform's external data to help us across all of our different business functions (e.g. running a clustering algorithm to help us find our customer personas). Our customer success manager has also been incredibly helpful in finding answers and solutions to any questions or problems we may have, whether that's creating dashboards for us in the platform or helping us run larger analyses for the business. overall our experience with Decile has been great and we've been incredibly pleased with both the platform and the partnership.
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Brooklinen

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Improve retention & profitability with insights from Decile. 

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