AsWeMove

Client Case Study

AsWeMove® increases revenue by 178% in just four months using insights from Decile.

AsWeMove® is an innovator of men’s underwear, with a focus on design, comfort, quality, and technology. Years of research and testing goes into every detail, from the finest resilient threads to the most durable and dependable fabrics. Masterfully designed for the modern performer, garments are aerated, featherlight and seamless. Learn more at aswemove.com.

Business Goals

Increase website visitors

Convert those visitors to customers

Retain those customers once they are acquired

How They Used Decile

Customer Insights

Demographic and psychographic insights of customers were discovered within Decile.

Customer Lifecycles

Website visitors were categorized into customer lifecycles derived from Decile. Pop-ups were tailored to prospects, customers and repeat buyers.

Product Affinity

Decile reports were utilized for structuring campaigns to reach audiences with the right product when they were most likely to purchase. It also helped to avoid overwhelming customers with irrelevant messaging.

Campaign Assets & Optimization

Campaigns were built with personalization insights from Decile. Copy, creative, products highlighted, and promotions were all built to speak to each group in every step of the customer journey. Campaigns were optimized with A/B testing to maximize results.

The Result

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