DECILE Customer Case Study
Health & wellness brand improves acquisition costs and subscription conversion rate with Decile
OVERVIEW
Health and wellness leader turns to Decile to analyze repurchase rates, subscription offerings, and LTV
Health & Wellness
Decile's AI-Generated Personas, Product Analytics, Customer Lifecycle Reports
Understanding drop off in purchases after the initial order
Better understanding of repurchase and subscription, leading to improved acquisition costs and subscription rates
Acquisition Costs
Subscription Conversion Rate
Business Question
The brand distributed a survey to new customers which allowed them to understand why each individual made their first purchase. Though the feedback was positive and response rates were high, they had a challenge in understanding why there was a drop off in purchases after the initial order.
The Solution
- Compare Survey Responses to Persona LTV
The brand used Decile to review their survey responses in comparison to the LTV of each identified persona group.
- Analyze Repurchase Data
Looking at repurchase rates and the repurchase frequency of each persona, they pinpointed differences in behaviors. This allowed them to approach each segment with personalized subscription offerings.
- Target High LTV Segments
Traits of high LTV segments were identified, and targeted in acquisition campaigns.
The Results
56% decrease in acquisition costs YoY
Subscription Conversion Rate has Remained Above 90%
More From Our Clients
A must-have for brands looking for an easy way to dive into their Shopify analytics. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button. The Decile team has also been very helpful in ensuring we utilize the platform to its fullest potential.
Arey
We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!
Voluspa
We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can’t imagine life without them at this point and would wholeheartedly recommend to anyone.
Caddis
I recommend Decile to all my friends in the ecom space. Their platform provides a ton of information on virtually anything you need to know about your customers, and the best part is that they have data professionals that will help you sift through the data.
Cymbiotika
Decile has truly revolutionized our business operations. As a small organization operating without the luxury of an in-house data analytics team, Decile has seamlessly stepped into that role for us. Our dedicated representative has been an integral part of our team. His exceptional dedication and expertise have consistently exceeded our expectations. [Our partnership] has empowered us to make data-driven decisions that have positively influenced our business outcomes.
Pepper
I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day.
Flag & Anthem
Decile is a game changer. It’s more of a hybrid CDP-analytics tool, and I would put it up against any enterprise CDP. For a business on Shopify, this is a master unlock – we can answer questions we’ve had for years in minutes. The team is great, the UI is top notch, and the Acxiom data is a great addition to paid targeting. Everything that I wanted when I was using an enterprise CDP is available in Decile. I’ve already told so many contacts in the industry – this is the next big tool in the Shopify ecosystem.
Hexclad
Decile truly feels like an extension of our team, we meet with our account manager on a weekly basis and he serves up useful and actionable insights about our customer behavior which has allowed us to scale our business, drive repeat purchasers and decrease our CAC.
Rifle Paper Co.
Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just e-commerce, from marketing to product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall.
John Robshaw Textiles
Decile is the first company truly democratize customer data platforms. Decile gives you the functionality of a massive enterprise CDP, the ease of a straightforward Shopify integration, and a talented analyst who works directly as an extension of your team – all without a massive price tag.
WÜSTHOF
The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.
Hoplark
Decile has provided us with valuable insights into our transaction data so that we are able to make more informed and data-driven decisions in the areas of media strategy and product portfolio management.