DECILE Customer Case Study
Health & wellness brand improves acquisition costs and subscription conversion rate with Decile
OVERVIEW
Health and wellness leader turns to Decile to analyze repurchase rates, subscription offerings, and LTV
Health & Wellness
Decile's AI-Generated Personas, Product Analytics, Customer Lifecycle Reports
Understanding drop off in purchases after the initial order
Better understanding of repurchase and subscription, leading to improved acquisition costs and subscription rates
Acquisition Costs
Subscription Conversion Rate
Business Question
The brand distributed a survey to new customers which allowed them to understand why each individual made their first purchase. Though the feedback was positive and response rates were high, they had a challenge in understanding why there was a drop off in purchases after the initial order.
The Solution
- Compare Survey Responses to Persona LTV
The brand used Decile to review their survey responses in comparison to the LTV of each identified persona group.
- Analyze Repurchase Data
Looking at repurchase rates and the repurchase frequency of each persona, they pinpointed differences in behaviors. This allowed them to approach each segment with personalized subscription offerings.
- Target High LTV Segments
Traits of high LTV segments were identified, and targeted in acquisition campaigns.