DECILE Customer Case Study
Home goods brand increases incremental revenue and grows high LTV persona with Decile
OVERVIEW
Home goods brand turns to Decile to understand personas within their customer base
Home goods
Decile's AI-generated Personas
Understanding brand personas based on data
Improved persona understanding, resulting in better targeting and revenue growth
Most valuable persona
Increase in Revenue within 8 months
digit increase in incremental revenue
Business Question
The team wanted to better understand the different personas that lived within their business, and compare against assumptions that they had made.
The Solution
- Differentiate Largest vs. Most Valuable Persona
Although the largest persona was made up of 18-25 year old Urban Millennials, the most valuable persona was made up of Middle-Aged Suburban moms. This was uncovered using Decile’s AI-generated Personas.
- Optimize Targeting
The brand began testing older-skewing marketing and advertising platforms, and leaning into targeting for their high LTV personas.
The Results
Grew their most valuable persona by 21%