
DECILE Customer Case Study
HopTea experiences 52% increase in retention with Decile
OVERVIEW
Non-alcoholic craft brews, teas and water brand experiments with product sequencing.
Food & beverage
Decile's Product Sequencing and Customer Lifecycle reports were used
Meeting customer acquisition goals without increasing budget
Strategic marketing campaigns were deployed to improve retention
Retention
Business Question
The Hoplark team wanted to answer the question: of customers whose first purchase is The Sample Pack One – 4 Pack, what do they buy next and when?
The Solution

- Identify the most popular second purchase
Utilizing Decile’s Sequential Purchase report, it was determined that the most popular second purchase was The Relax Mixed Pack – 12 Pack.
- Identify days between purchases
Decile’s Customer Lifecycle reports indicated that there was an average of 21 days between the first and second purchase.
- Optimize Marketing Campaigns
Using these insights, the team created an email marketing campaign highlighting The Relax Mixed Pack, and deployed 21 days after the initial purchase.
The Result
52% increase in retention
compared to the previous month
“The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.”