Industry: Food & Beverage
Business Question
The Hoplark team wanted to answer the question: of customers whose first purchase is The Sample Pack One – 4 Pack, what do they buy next and when?
The Solution
Insights from Decile were utilized to determine that The Relax Mixed Pack – 12 Pack is the most popular second purchase. Additionally, they found that there is an average of 21 days between the first and second purchase. Using this information, Hoplark created an email marketing campaign highlighting The Relax Mixed Pack, and deployed 21 days after initial purchase.
The Result
The brand experienced a 52% increase in retention from the previous month.
“The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.”
– Hoplark