DECILE Customer Case Study
Ramy Brook lowers costs while increasing high-value customer acquisition with Decile
OVERVIEW
Luxury fashion leader turns to Decile to increase customer volume without increasing marketing spend.
Luxury Fashion
Decile's Sequential Purchase and Refunds reports were used
Meeting customer acquisition goals without increasing budget
Improved campaign performance, reached acquisition goals, lowered CAC, decreased returns, increased high LTV customers
Customer Acquisition
Acquisition
Costs
↓ Returns
↑ High LTV Customers
Business Question
Ramy Brook was searching for ways to meet customer acquisition goals that had been set. In an effort to ramp up new customer volume, they increased their advertising spend, resulting in increased acquisition costs above the company’s baseline. They needed to identify ways to drive customer acquisition, while also driving down CAC.
The Solution
- Identify Hero Products
Utilizing Decile’s Sequential Purchase and Refunds reports, they were able to see purchase history and identify hero products that were not being optimally placed in front of customers.
- Optimize Hero Product Positioning
In both ad campaigns and on the website, products were displayed based on the strength of the creative. Using insights from Decile, they changed focus to feature hero products to improve performance and reach acquisition goals.
The Results
45% Increase in Customer Acquisition YoY