The Woolery

DECILE Customer Case Study

The Woolery improves improves eCommerce experience and retention with Decile

OVERVIEW
Fiber arts leader utilizes decile to increase repurchase rate through cross-selling and suggested product promotions.

Industry

Fiber Arts

Features

Decile's Market Basket Analysis and Product Analytics

Challenge

Improved online customer experience

Goals Met

Aligned customer's product needs and interests, resulting in improved retention

Repurchase Rate

0 %

Business Question

The Woolery wanted to improve the online customer experience by ensuring that their product catalog aligned with the needs, interests and purchasing behavior of the fiber arts community.

The Solution

Utilizing Decile, they were able to identify products with strong affinity and alignment with their customer base. Products with lower affinity were flagged for additional review.

Understand which products are strong compliments to each other, and which compete with each other. 

The Results

55% Increase in Customer Repurchase Rate

Improved Cross-sell & suggested product promotions

Informed decisions about media strategy, inventory and merchandising

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