
DECILE Customer Case Study
The Woolery improves improves eCommerce experience and retention with Decile
OVERVIEW
Fiber arts leader utilizes decile to increase repurchase rate through cross-selling and suggested product promotions.
Fiber Arts
Decile's Market Basket Analysis and Product Analytics
Improved online customer experience
Aligned customer's product needs and interests, resulting in improved retention
Repurchase Rate
Business Question
The Woolery wanted to improve the online customer experience by ensuring that their product catalog aligned with the needs, interests and purchasing behavior of the fiber arts community.
The Solution

- Identify product affinity
Utilizing Decile, they were able to identify products with strong affinity and alignment with their customer base. Products with lower affinity were flagged for additional review.
- Identify products with strong correlation
Understand which products are strong compliments to each other, and which compete with each other.
The Results
55% Increase in Customer Repurchase Rate