The Woolery

DECILE Customer Case Study

The Woolery improves improves eCommerce experience and retention with Decile

Fiber arts leader utilizes decile to increase repurchase rate through cross-selling and suggested product promotions.


Fiber Arts


Decile's Market Basket Analysis and Product Analytics


Improved online customer experience

Goals Met

Aligned customer's product needs and interests, resulting in improved retention

Repurchase Rate

0 %

Business Question

The Woolery wanted to improve the online customer experience by ensuring that their product catalog aligned with the needs, interests and purchasing behavior of the fiber arts community.

The Solution

Utilizing Decile, they were able to identify products with strong affinity and alignment with their customer base. Products with lower affinity were flagged for additional review.

Understand which products are strong compliments to each other, and which compete with each other. 

The Results

55% Increase in Customer Repurchase Rate

Improved Cross-sell & suggested product promotions

Informed decisions about media strategy, inventory and merchandising

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We LOVE Decile. Not only is the tool easy to use and capable of answering many questions that empower us to run our business more thoughtfully, but the team is incredible. They are true partners who have taken the time to understand our business and our goals while helping us make the most of this tool. I can’t imagine life without them at this point and would wholeheartedly recommend to anyone.


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I want all of my Shopify friends and none of my competitors to know about Decile. Not only was I able to answer a master list of 25 CRM questions (which had gone un-answered for MONTHS) within an hour of our data being uploaded, but I was able to action on many of them and push audiences to my media platforms the same day.

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Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just e-commerce, from marketing to product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall.

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The Decile partnership has provided us with access to user-friendly software that allows us to review key business metrics and insights that are fully supported by a fantastic service team who helps us identify new areas of opportunity.


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Decile has provided us with valuable insights into our transaction data so that we are able to make more informed and data-driven decisions in the areas of media strategy and product portfolio management.

The Woolery