Comparative analytics helps you compare segments of your customer base to identify distinctions that help you sharpen marketing strategy. But getting to these insights can be a challenge. In this playbook, we will outline strategies to quickly & easily compare customer segments and identify your top customers. We’ll provide examples of how to use this data to fine tune marketing efforts and gain more high LTV customers.
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What’s Inside
Using comparative analytics to identify high-value customer segments
Leveraging machine learning to identify key customer traits for personalization
Evaluating customer traits, and product & channel preferences
Aligning marketing programs to grow high-value customer segments