The Comparative Analytics Playbook

Comparative analytics helps you compare segments of your customer base to identify distinctions that help you sharpen marketing strategy. But getting to these insights can be a challenge. In this playbook, we will outline strategies to quickly & easily compare customer segments and identify your top customers. We’ll provide examples of how to use this data to fine tune marketing efforts and gain more high LTV customers. 

Comparative Analytics

What’s Inside

  • Using comparative analytics to identify high-value customer segments

  • Leveraging machine learning to identify key customer traits for personalization

  • Evaluating customer traits, and product & channel preferences

  • Aligning marketing programs to grow high-value customer segments

Download Playbook