The Holiday Playbook for E-Commerce Brands

The holiday season is a critical time for e-commerce brands, and the last few have been especially unpredictable for retailers. We expect 2023 to be even more critical with consumers focused on early planning and frugality.

In this playbook, we’ll outline ways to build profitable marketing strategies, even in an uncertain climate.  

2023 Holiday Playbook for Ecommerce Brands


Inside, you’ll find strategies to:

  • Increase number of purchases, basket size, and purchase frequency

  • Increase the number of new customers within targeted personas

  • Increasing LTV of returning customers

  • Improve customer loyalty

Download Playbook