The E-Commerce Playbook: Health & Beauty

Built for the e-commerce Health & Beauty industry, this playbook will walk you through expert tips on how to take action on your analytics to maximize profitability. We’ll look at the top questions our health & beauty clients are asking, and apply a “learn, act, measure” framework designed to help you drive growth for your business. 

Health & Beauty Playbook for E-Commerce Brands

What’s inside:

  • Which products in my portfolio are attracting different demographic groups?
  • Is my latest product offering driving net new sales or cannibalizing my current business?
  • What percentage of total sales does subscription drive?
  • How does my site promote subscription signup, and what is the success rate of converting new customers to subscriptions?
  • How valuable is a subscriber vs. an average customer?
  • What products are customers buying within the same cart?

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