The E-commerce Playbook: Predictive Analytics

In this playbook, we’ll explore how to leverage predictive analytics top optimize product and marketing strategy. We’ll explore Personas, Propensity to Purchase, and Lifecycle Segmentation – plus case studies for each.

Decile Predictive Analytics & SMS Playbook

What’s Inside

  • Use AI-generated personas to identify product recommendations, and optimize acquisition & retention strategy for each group

  • Analyze a customer’s likelihood to purchase in a given timeframe, and how to use these insights to maximize profitability

  • Use lifecycle segments to analyze purchasing habits and create a targeted marketing strategy

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