In this playbook, we’ll explore how to leverage predictive analytics top optimize product and marketing strategy. We’ll explore Personas, Propensity to Purchase, and Lifecycle Segmentation – plus case studies for each.
Use AI-generated personas to identify product recommendations, and optimize acquisition & retention strategy for each group
Analyze a customer’s likelihood to purchase in a given timeframe, and how to use these insights to maximize profitability
Use lifecycle segments to analyze purchasing habits and create a targeted marketing strategy