This playbook will help you kick off the new year strong. We’ll look at some of the top business questions and use a “learn, act, measure” framework to set yourself up for optimal business health in the year ahead.
Year End Review: setting revenue targets for the new year & increasing business health metrics
Persona Analysis: allocating for persona growth and tracking changes in size & value over time
LTV:CAC: Optimizing acquisition and retention strategy, increasing monthly revenue, and decreasing CAC