The Q1 E-Commerce Playbook

This playbook will help you kick off the new year strong. We’ll look at some of the top business questions and use a “learn, act, measure” framework to set yourself up for optimal business health in the year ahead. 

Marketing analytics: Q1 Playbook for E-commerce Brands

What’s Inside

  • Year End Review: setting revenue targets for the new year & increasing business health metrics

  • Persona Analysis: allocating for persona growth and tracking changes in size & value over time

  • LTV:CAC: Optimizing acquisition and retention strategy, increasing monthly revenue, and decreasing CAC

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