Webinar: Advanced Persona Based Marketing

Product & Channel Affinity Views

Woman on webinar: advanced marketing personas

In our last webinar, we talked about using brand personas in your marketing strategy. We’re taking it a step further to explore how product and channel affinity varies by persona.

In this webinar, we’ll explore:
Do certain personas favor specific products or product categories?

How does the success of each marketing channel vary by persona?

How to utilize product sequencing by persona in marketing campaigns.

Access the on-demand webinar:


Cary Lawrence
CEO | Decile
Brian Neumann
SVP of Engineering | Decile