Webinar: CAC Models & Applications

Customer acquisition cost (CAC) is notoriously difficult to calculate. Some understate CAC value, some over-estimate, and some should be used primarily for benchmarking purposes. To top it off, recent privacy changes are making calculations even more difficult.

Team on webinar: CAC models and applications

In this webinar, we’ll review:

  • Several CAC models, limitations of each, and how you can accurately account for new customers

  • How iOS 14 tracking changes are affecting your CAC calculations

  • Use cases – how real companies are using these models. 

Walk away with a better understanding of what CAC model is right for your business, and how to navigate iOS 14 updates when it comes to customer acquisition.