Webinar: Identifying & Using Brand Personas

Your key customer personas can influence everything from your brand’s voice to your choice of creative, where you advertise, and more. But truly understanding who your customers are in order to build these personas can be challenging.

Woman on webinar: marketing personas

In this webinar, we’ll review:

  • Determining your brand’s key personas, how they change over time, and why they are critical to your marketing strategy.

  • Identifying personas to optimize growth marketing

  • Incorporating persona information into remarketing flows