USING PREDICTIVE ANALYTICS TO OPTIMIZE MARKETING & PRODUCT STRATEGY
Chances are, you’re already utilizing first-party data to help understand your customers. But the success of your marketing and product strategy will depend how sophisticated you are with the analysis of that data. To stay competitive and optimize the customer experience, you need predictive analytics capabilities.
Predictive analytics allows you to use your existing historical data to make informed predictions about customer behavior. From re-engaging customers to increasing retention, improving LTV, and beyond, predictive analytics can make a significant impact on your business.
In this webinar, we’ll talk about:
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Functionality, methodology, customer use cases, and how to take action on these predictive analytics reports:
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Propensity to Purchase – Which customers are most likely to purchase?
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Lifecycle Segments – Segment your customers by what stage they are in the lifecycle.
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Personas – Which products are most valuable by persona?
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